Case study, B2B SaaS
SalesGuru
A business operating system for Sri Lankan SMEs, starting with free invoicing and growing into inventory, point of sale, HR and accounting.
We work across the whole thing: the product itself, the website that sells it, the brand it wears, and the social channels that carry it.
The brief
Software SMEs don't outgrow.
Most small businesses in Sri Lanka start on spreadsheets and WhatsApp, then hit a wall. The tools built for them are usually either too basic to grow into, or priced and structured for markets that work nothing like theirs.
SalesGuru's answer is to start where the pain is, with free unlimited invoicing, and let inventory, point of sale, HR and accounting switch on from the same account as the business grows. No migration, no second system, no starting over.
That positioning only works if the product, the pricing, the site and the marketing all tell the same story. Which is why it was built as one engagement rather than four separate ones.
What we did
5 parts, one team.
Built together, so nothing gets lost in a handover between agencies.
Product & App Development
The SalesGuru application itself. A multi-tenant business platform covering invoicing, estimates, customers, products, payments and reporting, with inventory, point of sale and HR built on the same foundation.
- ✓Multi-business, multi-user architecture
- ✓Invoicing, estimates & payment tracking
- ✓Stock & Till for inventory and point of sale
- ✓HR module with EPF/ETF/PAYE payroll
- ✓Dashboards and sales reporting
Web Development
The public marketing site at getsalesguru.com, built to explain a growing product suite clearly, convert visitors into free tier signups, and scale as new modules ship.
- ✓Marketing site & product pages
- ✓Pricing and plan comparison
- ✓Signup and onboarding flow
- ✓Performance and SEO foundations
- ✓Built to extend as modules launch
Social Media
Channel setup and ongoing content built around how Sri Lankan business owners actually evaluate software. Practical, local, and focused on the day to day problems the product solves.
- ✓Channel strategy & setup
- ✓Content pillars and calendar
- ✓Creative production & short-form video
- ✓Community management
- ✓Campaign support for launches
Brand & Creative
A visual and verbal identity that had to work across an app interface, a marketing site, invoice templates the end customer sees, and social content, without falling apart in any of them.
- ✓Identity and design system
- ✓UI patterns shared across modules
- ✓Product and marketing copywriting
- ✓Templates and collateral
Analytics & Growth
Tracking wired from day one so product decisions and marketing spend are judged on the same numbers: signups, activation and which modules actually get used.
- ✓Conversion tracking & event setup
- ✓Funnel reporting
- ✓Activation and retention insight
- ✓Ongoing optimisation
The system
One account. Every module.
Each module shares the same customers, catalogue and reporting layer, so switching one on adds capability instead of admin.
Invoicing
Invoices, estimates, receipts, payments
Customers
Contacts, history, statements
Products & Services
Catalogue and pricing
Stock & Till
Inventory, warehouses, purchase orders, POS
HR
Employees, attendance, leave, payroll
Reporting
Dashboards and sales reports
More work
Other projects.
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