Aunty Cookie's
A complete cake ordering and sales operations system, from the first enquiry through to delivery, follow up and commission payout.
We built the platform that runs the business day to day, wired the automation around it, and took over the ad account that keeps it busy.
Taking the order was never the hard part.
Orders arrived from everywhere. Phone calls, WhatsApp, walk ins, social messages. Each one had to be written down, priced, chased, produced and delivered, and every step lived in a different place.
With a sales team working on commission, that created a second problem. Nobody could say with confidence who sold what, which orders had been followed up, or what each person was actually owed at the end of the month.
So we built one system that captures the order once and carries it all the way through, with the follow ups and notifications running on their own instead of relying on somebody remembering.
5 parts, one team.
Built together, so nothing gets lost in the handover between agencies.
Order Management Web App
A single place where every order is captured, priced and tracked through its full lifecycle, so the team stops rebuilding the same information across notebooks and chat threads.
- Order capture and quoting
- Full order lifecycle tracking
- Customer records and order history
- Product and pricing catalogue
- Delivery and fulfilment status
Salesperson Sales & Commission Tracking
Every order is attributed to the person who sold it, so sales performance and commission stop being a monthly reconciliation exercise and become a live number anyone can look up.
- Sales attributed per salesperson
- Automated commission calculation
- Individual and team performance views
- Payout reporting by period
- Full audit trail on every order
Order Follow Up & Workflow Automation
The steps that used to depend on somebody remembering now run automatically, so orders move forward on schedule and nothing sits waiting in a chat thread.
- Automated follow up sequences
- Status driven task triggers
- Internal alerts for the team
- Escalation on stalled orders
- Reduced manual admin
SMS Integration
Customers get told what is happening without anybody typing a message, and the team gets notified when something needs attention.
- Order confirmation messages
- Status and delivery updates
- Follow up reminders
- Internal team notifications
Performance Marketing
We manage the cake advertising alongside the system it feeds. Campaigns are built to open WhatsApp conversations rather than chase clicks, which is how this audience actually buys.
- WhatsApp focused campaign structure
- Creative production and testing
- Conversion tracking end to end
- Ongoing budget optimisation
One system. Order to payout.
Every part shares the same order record, so sales, follow up, fulfilment and commission all read from one source instead of four.
More work
Want something built like this?
Whether it is a product, a website, a campaign, or all of it, we would like to hear what you are working on.